In just over a year after opening its doors to singles nationwide, True.com(TM) today was named one of the top three dating sites in terms of customer experience and satisfaction in an in-depth study conducted by Keynote Systems, the worldwide leader in e-business performance management services. The popular online relationship service, which is best known for its compatibility testing, marital screening and criminal background checks, was also chosen by 69 percent of study participants as the “safe” site.

Keynote Systems’ study is the first competitive benchmarking of leading online datingWeb sites based on behavioral data. The resulting rankings are based on research with2,000 customers and 2,000 prospective customers as they interacted with 10 leadingonline dating Web sites, including TRUE, American Singles, Black Planet, eHarmony,Friend Finder, Friendster, Lavalife, Match.com, PerfectMatch, Tickle and Yahoo! Personals.

TRUE is Only Site to Address Security

According to the findings, 61 percent of study participants are concerned that othermembers are misrepresenting themselves on online dating sites and 45 percent expresseda desire to have access to background checks on other members. Moreover, a shocking30 percent of those who participated in the study were actually married or livingwith a significant other.

TRUE is the only online relationship service that actively promotes increasing thesafety of its members by performing extensive criminal screening on its communicatingmembers. Through its relationship with Rapsheets, America’s largest source of criminalrecords on the Internet, TRUE has turned away more than 5% percent of applicants dueto criminal histories. Additionally, TRUE is the only online relationship serviceto conduct single verification screening, which reduces the likelihood of marriedindividuals misrepresenting themselves as single.

“It’s not surprising that TRUE was chosen as the safest site among study participantsas the company is clearly setting the standard for the online dating industry by takingsignificant and costly measures to ensure that its members feel safe and secure usingthe site,” said Bill Rathburn, former Chief of Police of Dallas, Texas, presidentof Rathburn & Associates, a comprehensive security planning and operations firm,and TRUE’s expert security advisor. “From criminal background screenings to singleverification, TRUE is leading by example and showing the rest of the industry howonline relationship services should conduct their businesses and improve the securityof their members.”

TRUE Touts Only Compatibility Test Based on Science

In addition to expressing the need for security, 50 percent of study participantsalso vocalized an interest in personality tests. While many online dating sites toutcompatibility testing, TRUE is the only online relationship service that has a compatibilitytest based on science. Furthermore, the TRUE Compatibility Test(TM) is uniquely endorsedby Psychology Today and independently certified by one of the leading experts in testsand measurements — Integrated Knowledge Systems, Inc. — to meet the Standards forEducational and Psychological Testing.

“If done correctly, compatibility testing is the key to finding long- lasting relationshipsas it helps significantly narrow down the playing field to only well-suited individuals,”said Dr. Jim Houran, chief psychologist at TRUE. “What’s frightening is that millionsof online daters could be using compatibility tests that are seriously flawed or withoutscientific merit. With the sole exception of TRUE, no online dating service makesavailable any independent verification for the scientific basis of its testing methodology,evidence of the success of its tests, or any other information which may be used tomeasure or evaluate the validity of the methods employed to determine compatibilityamong singles. TRUE’s Compatibility Test is the only one in the industry that’s trulybased on science.” more…

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Originally Posted on 9/23/2005 6:24:29 PM
Content source: http://www.datingobserver.com/