It’s really hard to say just what is the best online dating service because each has their own particular selling points and oftentimes cater to a specific audience. In order to identify the best online dating service, surveys and reviewers rank them according to some specific criteria. Following are some of the common criteria used in rating online dating sites:

• Easy to use
  The best online dating service will provide convenient access to their clients and a well-designed site so that client’s won’t get lost among all the choices.
• Easy to search
  The best online dating service will provide options for searching the way you want.
• Fun Factor
  The best online dating service will let you be yourself and show your personality.
• Profile Depth
  Some websites require you to answer every question in their profile; other sites just require basics, like sex, age and location. The best online dating service will enable you to look for matches in a way that fit your style.
• Price
  Cost should be simple to calculate and reasonable. The best online dating service will provide an option as to frequency of payment such as per month or per feature.

Ultimately, the best online dating service will depend on what the user is looking for and in his/her judgment. Any reviews on online dating will only provide ideas for each user to help make the right choice.

The Top 3 American most popular online dating agencies (based on Alexa ranking) are Match, American Singles and Date. High ranking does not prove quality, but it does mean that they are most popular and used by millions.

Match.com
Match is the largest and most successful online dating agencies on the net with a membership of over 8 million. While it’s main site focuses on the USA, it has more than 30 ’sub sites’ focused on many languages and many countries around the world. This online dating site comes strongly recommended and it is also a pioneer of online dating that has grown from its strengths.

American Singles
This is the second best online dating agency for North American only - USA and Canada. It is not recommended for other countries. This online dating site offers a number of advanced features and is free to sign-up. Also free to send ‘teases’ even if you are not a paid-up member. Technical support is provided for those who are not sure how things work. This online dating site is also highly recommended.

Date
Date.com is primarily US-based, however it does enable searching by region - United States, Canada, United Kingdom, Latin America, Caribbean, Middle East, Europe - Western, Europe - Eastern, Oceania, Africa and Asia.

Other popular online dating services include : MatchMaker, FriendFinder, DatingDirect, DreamMates and eHarmony.

At the end of the day, the best online dating service is the site that provides a good experience to YOU - their client.